E-Commerce · Fashion
2025KAPAD
Rebuilt the catalog-to-checkout funnel for a premium fashion brand, recovering 40% in conversions and tripling page-paint speed.
40%Conversion lift3×Faster paint
Syncing Content
Selected work.
Seven years across fintech, IoT, e-commerce, and luxury retail. The case studies below favor measurable impact over visual flourish.
IoT · Industrial
2024IOTBIT
A calm operator dashboard for 150+ industrial IoT devices, dropping decision latency below 50 ms.
150+Devices managed50msDecision latency
Fintech · Payments
2024MY NEEDS Wallet
Mobile-first payments app that has now moved 2M+ transactions at a 4.8 rating, anchored on one design principle: 'no confirmation without confidence'.
2M+Transactions4.8App-store rating
Design System
2025Internal Design System
A token-led Figma library with 200+ components mapped 1:1 to Tailwind CSS variables, lifting team velocity 85%.
200+Components85%Velocity lift
Mobile · Concept
2026Mobile UI Concept
A gesture-led mobile concept exploring thumb-zone radial menus, drag-to-confirm, and tactile haptic curves.
+30%Task efficiency4.8/5Concept rating
E-Commerce · UX
2024Checkout Funnel
A multi-step checkout collapsed into a single progressive form, dropping abandonment by 25%.
−25%Abandonment+18%LTV