E-Commerce · Fashion
2025
KAPAD
Rebuilt the catalog-to-checkout funnel for a premium fashion brand, recovering 40% in conversions and tripling page-paint speed.
40%Conversion lift3×Faster paint
Syncing Content
Available May 2026—Mayavé Jewellery · UX
Interfaces that ship —
and scale.
I'm Bhavya Gondaliya, a Senior UX Designer in Surat with seven years across fintech, IoT, e-commerce, and luxury retail. Currently shaping the digital experience of Mayavé Jewellery.
- Years of practice
- 0+
[ 01 — Selected work ]
See all workThree projects. Two million transactions.
[ 02 — Experience ]
Seven years. One arc.
Scroll· 7 chapters
01 / 07Current
Apr 2026 — Present
User Experience Designer
Mayavé Jewellery
Designing the digital experience of a luxury jewellery house — discovery journeys, configurators, and editorial commerce surfaces that hold the brand's restraint.
LuxuryE-CommerceEditorial
Surat, IN
02 / 07
Jun 2023 — Nov 2025
Senior UI/UX & Web Designer
OTOBIT PRIVATE LIMITED
Owned UX across three product squads — fintech wallet, industrial IoT dashboard, and luxury e-commerce. Built the team's first tokenized design system and led the IOTBIT dashboard rebuild.
FintechIoTDesign SystemLeadership
Surat, IN
03 / 07
Feb 2023 — Jun 2023
UI/UX & Graphic Designer
AIMDek Technologies
Shipped enterprise SaaS surfaces and the company's first internal component library. Lifted retention 20% on the flagship application via a focused onboarding redesign.
EnterpriseDesign SystemsOnboarding
Ahmedabad, IN
04 / 07
Feb 2022 — Dec 2022
Web Designer
Olive Concepts
Designed and shipped marketing and e-commerce sites for a portfolio of D2C brands. Established the studio's first responsive component checklist.
WebD2CMarketing Sites
Surat, IN
05 / 07
Oct 2021 — May 2022
Web Designer (Apprentice)
Olive Concepts
Started in production layouts and template work; graduated into independent project delivery within six months.
TemplatesResponsive
Surat, IN
06 / 07
Aug 2019 — Feb 2022
Game Designer
WebDask
Designed feedback systems and reward loops for educational games shipped to children. Built fluency in motion, illustration, and the discipline of designing for attention.
Game UIIllustrationMotion
Bengaluru, IN
07 / 07
Sep 2018 — May 2019
Trainee
Creative Design & Multimedia Institute
First exposure to the toolbox — Photoshop, XD, Illustrator, Dreamweaver — and to the discipline of shipping work for real critique.
Foundations
Surat, IN
[ 03 — Approach ]
How I work. And what I work with.
- 01 · Research
Empathy before aesthetics.
Interviews, funnel teardowns, ticket clustering. The brief usually changes by the end of week one.
- 02 · Decide
Fewer, clearer choices.
Frameworks, prioritization, and the discipline to remove components. The best Figma file is the smallest one that ships.
- 03 · Ship
Pixels meet production.
Token systems, paired engineering reviews, staged rollout. Design is real only when it's in the user's hand.
Toolbox
Day-to-day stack.
Expert
- Figma
- Adobe XD
- Prototyping
Proficient
- Photoshop
- Illustrator
- HTML/CSS
- Design AI
Intermediate
- After Effects
Most projects pair Figma + Tokens Studio with Tailwind + Storybook. Motion in Framer Motion or GSAP, prototyping in ProtoPie when it needs to feel real before it ships.
Archive
Project Archive
A complete list of things I've designed, built, and shipped over the years.
| Year | Project Name | Built For | Tech Stack | Links |
|---|---|---|---|---|
| 2024 | Financial Dashboard UI | Fintech Client | Figma, React, Tailwind CSS | |
| 2024 | Travel App Concept | Personal Project | Figma, Prototyping, iOS UI Kit | |
| 2023 | Marketing Analytics SaaS | AIMDek Technologies | Adobe XD, Illustrator | |
| 2023 | Health & Wellness Site | Liberty Infoscience | Figma, HTML, CSS, JavaScript | |
| 2022 | E-Learning Portal v1 | Olive Concepts | Adobe XD, HTML, CSS | |
| 2022 | Smart Home Controller | WebDask | Illustrator, After Effects |
✉
Currently Open to New Projects
Let's Build Something Great Together.
Have a project in mind or just want to say hi? I response within 24 hours.